Branding for a marketing campaign or key event was both fun and challenging. At Molbak's, I worked with marketing and events partners to ideate and communicate across all customer touchpoints; in-store, website, social and email.
Holiday campaign for Molbak's that outlined the design elements and overall vibe.
- I started the "Unwrap Joy" campaign by using the brand guide to help identify the color palette
- Next, I came up with keywords to describe the photography and overall vibe
- The logotype proved to be the most challenging element and I created many versions before coming up with upswept "joy"
Print ad for 425 Magazine. I took the photo on the retail floor and worked with my Events partner on copy.
40"x40" POP signs printed on Falconboard
Girls' Night Out poster for a private, Parisian-style event at Molbak's.
- The goal of the visuals was to create a unique style for this popular annual event
- Additional pieces included a welcome kit folded like a clutch bag that included a drink passport
On-site partnership event at Molbak's
This event was a test for the beer garden concept with the goal of introducing new customers (male) to the brand and our unique outdoor space. With this in mind, I designed a fun and outdoorsy campaign with a more masculine style.
